Catering Industry & Services

What Are Your Goals For Your Food Packaging Marketing?

Goals Intended for Food Packaging and Labeling

A good package content will ensure that the product, get to the final product with security and safety, ultimately – in its original form. Therefore at Pencilworks we know that labeling is very important, especially if it is a food product. This is for the reason that they can be directly consumed by the buyer and failures or lack of standards in the packaging and labeling can lead to serious problems. Have you ever bought a great food item but the packaging was terrible it didn’t open properly or close properly.

Packaging and labeling must maintain the standard for packaged food items on the shelf for marketing and must be meet the following objectives:
Barrier proof:

The packaging to be used should act as a barrier to air, dust, water vapor etc. if the food to be packaged is in liquid form, the packaging must be sealed from loss during transportation.

Physical Protection:
The food product packaged or enclosed should be protected from external force or things that may lead to damage such as, shock, vibration, temperature, compression, humidity etc. it is the form of the packaged food that will determine the type of protection needed.

Packaging and labeling are also subject to marketing. Colorful graphic designs and attractive packaging may encourage prospective buyers to buy the product. The packaging design and printing so many questions when it comes to attracting the interest of customers.

On the issue of handling while on transporting, the smaller items must be grouped together or in single package. Whereas, powders, granules and liquids should be contained in smaller packages in different sizes.

Transmission of information:
These are the information needed to be written on the label. The basic information to be transmitted related to transportation, recycling, uses, disposes of the content or package. This information is for everybody consumers, sellers, and transporters.
The package must have the convenience of distribution, use and reuse, opening, closing, sale, stacking, handling, and display. The model of the package must be designed as long as the product is used.
The main goal of the packaging of food products is to reduce the risk of shipment. The transport route is not known, so the packaging must ensure that the product reaches its destination securely and safely. Not only that the product should be free of damage, but should not be altered.
Packaging and labeling and plays an important role in making the packaged foods reliable for the consumers. For this reason, some basic objectives for the packaging and labeling of food were